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Copywriting

Article Page Optimization Cheatsheet

SEO ARTICLE WRITING INSTRUCTIONS

 
1.    Word Count: Variable 500 (400-750 words)
2.    Style: These articles should take a conversational, informal tone, including the use of personal pronouns such as ‘you’ (the reader).
3.    These articles are instructive and as such should contain useful, concrete information and suggestions. Examples should be used wherever possible to highlight or illustrate the main points of the article.
4.    Bullets should be used in each article to list our facts and use key phrases in those bulleted lists when possible. Important!
5.    The articles should contain the latest relevant information concerning the topic, which means research will be required. The provider is responsible for the accuracy of information in the article.
6.    A list of article topics will be supplied. Content: key phrases per article will be provided. Some statistical data, surveys, quotes, bullets for each article would help with credibility and interest.
7.    Proper attention to grammar, spelling and punctuation is mandatory.
8.    Plagiarism or any other breach of copyright is unacceptable. 

Article Page Optimization Cheatsheet

Article Page Optimization Chart

NOTE:

Rules are meant to be followed but in all cases sensibility must rule. It must make sense to a reader or change it.

File Name:

Use key phrase in file name. Usually just use article title which includes key phrase. Example: 1-badbreath, 2-gumdiseasetreatment

Primary Keyword:
(2-4% density)

Bad Breath (the phrase must be used between 2% and 4% of the total words used. MS Word has a word counter to make this easy.

Tier-1 Secondary Keywords:

Bad breath cure, bad breath cause, chronic bad breath (use in article – primary)

Tier-2 Secondary Keywords:

Bad breath remedy, bad breath treatment, get rid of bad breath, prevent bad breath, bad breath solution, stop bad breath, bad breath product, curing  bad breath, bad breath natural remedy, eliminate bad breath treat bad breath, halitosis (use in article as additional phrases if possible)

Keyword LinK:

Indicate a single link using the keyword phase ONLY that would lead back to our sales pages. Transition to a solution to the problem discussed in the article. Example: natural treatment for bad breath

Title tag:

“bad breath” should start title of article if possible
(not to exceed 64 characters if possible)

Heading 1 (H1):

”bad breath” must start heading

Heading 2 (H2):

“bad breath” in sub heading if any

Content (approx 500+ words):

“bad breath” must be used early in the first two paragraphs and last. Length not exact or that important except to get in the information needed.

 

 

A Simple Step by Step Guide to Writing SEO Articles

A Simple Step by Step Guide to Writing SEO Articles

1.  Research On Subject (product/service)

  • Google the subject you will be writing on.
  • Copy/Paste the information that you can use in your article onto a document clearly marked Research.
  • Make sure to highlight key points that you’ll want make sure to insert into your article.

2.  Keyword Research - use Google Adwords

 

Creating Search Engine Friendly "Themed" Content

Creating Search Engine Friendly "Themed" Content

No longer are the days where you can repeat your keyword to achieve what was "keyword" density and have your page rank. Today it's much easier but deeper thought and writing skills are required to achieve a top result. The new mantra is "theme density" and the example below will explain how to achieve it for your entire website where ranking matters.

 

Optimized Content is Loved by Search Engines and Readers Alike

Optimized Content is Loved by Search Engines and Readers Alike

Good, compelling content is at the heart of the internet but getting your information found is the key to your online success. If your content is not found, then it is just an exercise without a return on investment. Who needs more of that?

We create content that is customized to meet many marketing needs such as:

  • Optimized SEO articles
  • Sales copywriting
  • Press releases
  • Articles for distribution or syndication

Optimized content allows your good work to do double duty. For your page to rank for a key-phrase, the content must be carefully written and it must compel the reader to take “your most wanted response” whether that is a lead sale or phone contact. Sounds easy but you must remember people are busy, they skim when they read and don’t always do what you want them to do. You must optimize your content for both visitor and search engines.

Let us know how we can help you achieve your goal by creating persuasive, optimized content loved by search engines and readers alike.