The Simple Formula to Internet Marketing Success
Internet marketing success comes from many pieces of the marketing plan all coming together to support your established goal. However, we at Discount Web Designer believe that it only takes 3 main things to become wildly successful at marketing your business on the internet.
Simple, clean, and intelligent design immediately informs your client what your business is offering and what he must do to get it. It leads visitors to your most wanted response. This is why your website design must be visually appealing to the visitor. At the same time, the most important aspect of the site itself is that it sells… whatever your product, service or brand might be.
Without visitors to your site… well, it’s all a bad investment. Many website owners have no clue how to drive traffic to their sites. They spend tons of money on all kinds of tactics that simply do not give them a return on their investment. Not all traffic is created equal- targeted traffic delivered to your site will raise your conversion rate significantly. All other traffic acquisition efforts are low yielding and turn out to be very expensive. Targeted traffic is cheap because of the return you get on your efforts. It’s the only traffic that actually pays!
3. Conversion to Sale
Your site may look good, and may get tons of visitors, but the question still remains- “Where is the money?” A site without conversion is another poor investment. This area is the most overlooked and most important aspect of a website. A good business owner knows that WORDS SELL…PICTURES DO NOT. Some people believe flashy, flying graphics looks so cool people are bound to buy from them. Here is the secret to selling on the internet: You must realize that people come to the internet for information. Just like you are reading this now to get an idea of what we do, how we do it, what a likely chance of success might be, how much it will cost and most importantly “what is in it for me”. There it is. The thing you must consider most when building and marketing your business online. The visitor does not care what is in it for you. Only WHAT IS IN IT FOR THEM.
Following this formula, everything you place on your site needs to do these two things only:
1. Give the visitor what he wants.
2. Get the visitor to accomplish your most wanted response.
Your most wanted response should be limited to two things only and that is to either selling something or capture a lead for follow-up.
Our Internet Marketing Plan
It is a fact that it takes at least 5 marketing attempts to make 70% of all sales! Trying to sell to someone on their first visit is usually a big mistake. Since only .5% – 3% of visitors are likely to buy no matter what and 97% leave having not purchased anything, with the business owner having no way to follow up and close the sale. This is where Discount Web Designer can make a difference. We can help you come up with a fully developed internet marketing plan that will involve:
Direct Email Marketing
Discount Web Designer can design a targeted opt-in direct email marketing campaign to dramatically increase your customer base. Customers will be ready to buy your product or service from the start — because they have already agreed to receive opt-in emails from websites that offer a particular type of product or service. You have to make sure to only use opt-in direct email marketing lists from reputable companies so your opt-in email will not be considered Spam. You can rest assured that we only work with the top permission based opt-in direct email list providers.
Search Engine Optimization (SEO)
Search engine optimization services help your website achieve top search engine rankings. Top search engine ranking for your website is a must for anyone serious about making their website a success!
With the proper research and planning, any website can achieve excellent top search engine ranking to drive prospects to their site. This is not a hope and a dream. This is fact. Now I will be the first to tell you it is not easy. However, it is as simple as following the rules established by the search engines and allowing our tremendous experience to guide you using the guarded tactics we employ to achieve success for so many clients.
These tried and true tactics are shared with our clients directly, and not available for the general public. We guarantee you will be on the first two pages of search results in the top search engines or YOU DO NOT PAY. We are serious about your success and “put our money where our mouth is”.
Learn more about search engine optimization …
Use our online branding services to build customer loyalty. Branding has always been the goal of all marketing plans from the beginning of time. Every off line business has always tried to build a brand with their company’s name and slogan. It is hard to believe that internet entrepreneurs are just now starting to catch on about online brand marketing. If you want your name recognized, you name remembered, or your name to be associated with your products then a branding campaign may be something to talk with us about.
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You need website statistics to track and analyze your internet traffic and return on your marketing investment. Is your internet marketing plan working? Detailed website statistics will tell you much more than you think. The real beauty of online marketing is that you can measure almost everything. How many people clicked and how many bought? How much did it cost versus sales and profits? With website metrics, as it is called, you can track and calculate the return on your investment easily. No feel good marketing or hope it works campaigns here.
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Educate yourself on how you and your business can benefit from any one of these tactics! Contact usnow!