Professional Web Design- Selecting a Color Palette

A professional web design has many components that will need careful thought and planning. You want your website to have a cohesive feel, and an easy way to do this is through your color choices. Selecting and defining a color palette for your website ahead of time can help you make many design choices along the way. This can make image selection, logo design, and background choices go much more smoothly and make sure that they are in-line with your overall branding message.

As you choose your color scheme, here are some tips from our web design company:

  • Concentrate on the message you are trying to convey and research the industry standards.
  • Keep your backgrounds neutral while utilizing complimentary colors from the color wheel. A photography site may look good with a black background and white text, but if you are putting together a blog site, or something that will be text heavy, reading will be difficult with such a palette choice.
  • Try not to mimic your competitors, keep your site and color choices unique. Remember, you are building your brand, and you don’t want to be confused with your competitors!
  • If you are putting together an E-commerce site, keep in mind what colors bring a more trustful and professional feel to your site. Studies have shown a light colored site will perform better than a dark site.

Combining Colors

A custom web design will typically have a set of colors that are primary and accent colors.

The color wheel is a great place to start picking colors that work for you.

Classic ñolor wheel

You can use the color wheel to find the right color harmonies, with the simplest way being to choose 2 colors opposite each other on the color wheel. The next method is to choose 3 equally spaced colors around the color wheel, forming a triangle.  Or lastly, any four colors on the color wheel that form a rectangle (two pairs opposite each other).

Using the color wheel, we can also choose our complimenting colors. Complimenting colors are often two colors next to each other on the color wheel. As an example, we can use Blue (Primary) as our heading colors and Blue-Green (Tertiary) as out text color and vice versa.

Example Palette

Putting it all together, let’s use the color wheel to output an example of a palette.

For our color harmonies, we will use two colors opposite each other. The first color will be Orange, so we know the best match for that color would be Blue.

I can use the Orange for our logo and the Navigation bar, so I will use the Blue for our page titles and headline text.

Since we are using Blue for the headline text, we need to find a complimentary text color. From what we have learned so far, we know it should be a color next to it on the color wheel. The purple secondary may be a little much with the Orange so I will choose the Blue-Green  for our text.

Final Thoughts

Keep in mind, the color wheel should only be a tool for inspiration while your color palette should come from your imagination.

You can draw color inspiration from nature, a childhood memory, from a scary thought, or your favorite dream. It’s just a matter of utilizing the correct colors for the correct site. We wouldn’t want your scary thought to be the color scheme to a children’s book store shopping site!

 


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