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Featured Clients

Featured Clients

Featured Clients

Featured Clients

Search Engine Optimization

SEO ARTICLE WRITING INSTRUCTIONS

1. Word Count: Variable 500 (400-750 words).

2. Style: These articles should take a conversational, informal tone, including the use of personal pronouns such as ‘you’ (the reader).

3. These articles are instructive and as such should contain useful, concrete information and suggestions. Examples should be used wherever possible to highlight or illustrate the main points of the article.

4. Bullets should be used in each article to list our facts and use key phrases in those bulleted lists when possible. Important!

5. The articles should contain the latest relevant information concerning the topic, which means research will be required. The provider is responsible for the accuracy of information in the article.

6. A list of article topics will be supplied. Content: key phrases per article will be provided. Some statistical data, surveys, quotes, bullets for each article would help with credibility and interest.

7. Proper attention to grammar, spelling and punctuation is mandatory.

8. Plagiarism or any other breach of copyright is unacceptable. All work will checked against plagiarism using latest software.

Sample Article Page Optimization Chart

Article Page Optimization Chart

NOTE:

Rules are meant to be followed but in all cases sensibility must rule. It must make sense to a reader or change it.

File Name:

Use key phrase in file name. Usually just use article title which includes key phrase. Example: 1-badbreath, 2-gumdiseasetreatment

Primary Keyword:
(2-4% density)

Bad Breath (the phrase must be used between 2% and 4% of the total words used. MS Word has a word counter to make this easy.

Tier-1 Secondary Keywords:

Bad breath cure, bad breath cause, chronic bad breath (use in article – primary)

Tier-2 Secondary Keywords:

Bad breath remedy, bad breath treatment, get rid of bad breath, prevent bad breath, bad breath solution, stop bad breath, bad breath product, curing bad breath, bad breath natural remedy, eliminate bad breath treat bad breath, halitosis (use in article as additional phrases if possible)

Keyword LinK:

Indicate a single link using the keyword phase ONLY that would lead back to our sales pages. Transition to a solution to the problem discussed in the article. Example: natural treatment for bad breath

Title tag:

“bad breath†should start title of article if possible
(not to exceed 64 characters if possible)

Heading 1 (H1):

â€bad breath†must start heading

Heading 2 (H2):

“bad breath†in sub heading if any

Content (approx 500+ words):

“bad breath†must be used early in the first two paragraphs and last. Length not exact or that important except to get in the information needed.

 

What Is Search Engine Optimization

This video provides a quick reference to Search Engine Optimization and its different components.

 

Google Preview Is Changing Things

Google Preview Is Changing Things

Well as you probably all know, Google recently introduced it's new 'preview' extension to the search results which effectively displays a huge screenshot of your site when you hover a little question mark next to your listing, and our early monitoring indicates this could profoundly affect your results especially if you rank highly and get lots of traffic for a particular key phrase.

Why?

 

Increase Search Engine Trust with Trusted Links

Increase Search Engine Trust (Rank) with Trusted Links... Where and How to Get Them

As an online business owner, it is critical for short and long term success that you understand that links to your website drive your rankings in the search engines. However, some links are more important than others and each have a purpose. Today, it’s all about winning Google’s trust. Trust rank and why Google thinks this is important will have to wait for another day but for now let’s get to the foundation of all your online relationships…including your website relationship with Google. This is a must read...

 

Are Likes, Citations and Mentions the New Links?

Are Likes, Citations and Mentions the New Links?

There is a change coming on the internet that mimics search as it really was in the early days. In the very beginning, search was developed to find answers and there were more people with questions than truly authoritative sites with answers. Authorities were identified by a combination of competent, well-constructed content and testimonial-grade inbound links (essentially a trusted, quality link system).

This led to a culture of link-building and eventually deceptive link spamming, which eroded and eventually undermined the concept of trusted links. It can be really difficult to identify a purchased link from an earned testimonial-grade link. Simply put, spammer link camouflage is just too good that it fools an unaware internet user many times.

Internationally, link spam is often the way SEO is done these days. Most search engines grudgingly turn a blind eye without a serious attempt to detect and penalize spam, because enforcing link guidelines would cost these search engines plenty of search results or because enforcing these guidelines cost too much in terms of money and time.

In many countries, link spam is openly discussed by the local SEO firms; in some cases, it is openly advertised by publicly traded SEO firms as the only SEO activity that is necessary - these firms do not even try to improve on-page quality because it is not necessary. Search engines like Google are losing the international link spam battle and the top ranked site is often the site with the best spam instead of being the most relevant. So far, this has become the norm, but hopefully, not for long.