SEO Buy-in: 3 Reasons to Start Early
Thereâs a common misconception that SEO is an after-market enterprise. Many businesses choose to consult with SEO companies only after their websites are built, after their marketing campaigns are designed, and after everyone else involved in marketing strategy has built a consensus with one another. The problem with that is that SEO becomes exponentially more difficult once websites are built and strategies are concretized. It becomes both more costly and more time-consuming for the SEO expert and the business. If management instead made SEO a part of the conversation from the very beginning, seeking buy-in from all departments and interested parties before anything else happened, SEO could potentially be a relatively simple and hassle-free process. Here are some other reasons to consider SEO while your business is still on the ground floor.
1.      SEO Education
When an SEO expert is brought in early, he or she has the opportunity to educate project managers and all other vendors on the process of SEO. He or she can talk about the importance of things like URL structure, site architecture, and functionality issues. Many project managers and other vendors may not understand how those things affect search engine friendliness, and they will be much more likely to do things the âright wayâ the first time if they understand why theyâre doing it the way theyâre being asked to do it.
Some of your employees may also wonder why your business is choosing to do organic search engine marketing rather than Pay Per Click (PPC) since PPC is less time-consuming and provides increased traffic faster. After all, why go through all the trouble of natural SEO if thereâs a more efficient way to increase traffic and sales? Be sure to explain the drawbacks of PPC while explaining the advantages of organic SEO. These concerns and questions are valid. Be sure to address them thoroughly.
2.     SEO Training
If the website is built to be search engine friendly from the very beginning, then content managers and site maintainers can be trained how to update regularly with fresh and relevant content. On-site optimization then becomes a regular part of site maintenance. If you design the website without SEO and then redesign it for optimization purposes, you will then have to retrain your content managers.
3.     SEO is a Top-Down Commitment
In order to make SEO work for your business, you simply must have commitment to the process on every level, and no level is more important than the highest. If your highest executives and managers donât buy in to the process then youâre simply not going to get anyone else to buy in either. The most important thing you can do is to let everyone know the advantages of considering SEO from the very beginning of your building process. Each person who has a vested interest in seo should understand how crucial it is to have a website that is search engine friendly and optimized.
SEO is a time-intensive, labor-intensive, meticulous process that you can either choose to do with existing employees or by hiring an outside agency. The most important thing to remember is that SEO should be in the forefront of your mind and on the table during every conversation as you plan your website and your marketing strategies. Youâll end up costing yourself even more time and energy in the long run if you choose to worry about SEO after youâve taken care of everything else. Taking everything apart and putting it back together after optimization can cost you traffic and sales, neither of which any business can afford to lose. Educate and train your employees, and do whatever it takes to get buy-in as you start the process. Youâll love the results you see.
Seomul Evans
http://www.articlesbase.com/seo-articles/seo-buyin-3-reasons-to-start-early-721083.html
Is this a good start to my story?
Chapter 1: Star fire road.
She sank low in her seat, as the man in his early twenties across the aisle stared at her. His eyes, perplexed. She scooted over to the very edge of the seat, trying to get closer to the bus door. And to where there were more people. The back of the bus is never a good place to sit. Then she felt a ting, and then she heard a noise. She checked her phone. A text message from her mother read ‘Make sure to get butter, milk, eggs, and anything else you want. And buy something from McDonalds on your way back. I’m not going to cook tonight, we have a lot of unpacking to do.’ Autumn wondered why her mother had sent her the text when she had a list of what her mother wanted her to buy in her hand. She looked across the aisle and this time, the man was putting on a name tag. Autumn looked away and wondered how much longer till star fire road.
“Hey, you, with the red hair. Can I ask you something?”
Autumn turned to see where the question came from. It came from the man that had been looking at her so oddly. His dark brown hair was twisted around his tan leather hat. His name tag read ‘Hatter’ and he had a cute, child like face. His bronze brown eyes glittered with innocence towards Autumn.
“You’re new here aren’t you?” he asked, a musical note to his voice.
“Oh, um, yeah,” Autumn replied, a little worried about how far Star fire road was. She didn’t want to spend the ride talking to a stranger who looks at her a little oddly, almost like she was the one he was waiting for. “Where’s star fire road. I hear there’s a produce store there and I need to do groceries.”
The guy laughed. “Its up just ahead. That’s the reason I asked if you were new, you kept looking at all the signs so I thought I’d war you if you were getting off there that the street is just reversed. One side is called star fire rode, the other road. You won’t get it unless you see the signs. It’s just crazy people run the half that says rode. They decided to change it so that it wouldn’t be ordinary, you know, cus the crazy people really don’t like things normal.” He laughed, a grin on his face, and this time, his eyes wore a mischievous persona to them. “And hey, the rode side has better deals, things are cheaper. And, I think it’s a lot funner. By the way, the names Dylan, but people here call me Hatter, it’s uh, you know, a nickname.” He smiled.
Autumn laughed, the way his voice sounded was magnificent. In her ear she heard the sound of jingle bells. Autum was still wary but decided to make petty conversation with the ‘Hatter’. “Um, alright then, I’ll um… check out the crazy side” she replied.
“Magical, it’s the magical side.” Dylan responded.
Before Autumn had a proper response the bus driver stopped at star fire road and she got off.
———
I HAVENT FINISHED YET! its just what ive written so far.
It sounds interesting. I noticed a few mistakes with spelling and punctuation, but those can be easily edited.
Can you help me?
http://answers.yahoo.com/question/index;_ylt=AhVpSYyDzgtEYJsfgkUkDOWIxQt.;_ylv=3?qid=20091208171907AAyPuUV&show=2#yan-answers
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It started off pretty interesting, but then when he gives that long reply, it’s sorta jumbled and run on. Confusing as well, so I suggest cleaning his dialogue up a bit. Other than that, it was decent. Has potential. (;
Take a look at mine, ehh? http://answers.yahoo.com/question/index;_ylt=AloAkOZ48_NTudnrzbvpsOHsy6IX;_ylv=3?qid=20091213121134AAmxRNj
References :