Dotties Catering

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Background: Local catering company that has a downtown cafeteria that had been in operation for many years with a good reputation for good, down home cooking. They also ran a catering business from the same kitchen that attracted high volume, low budget meals to go.

Strategy: To expand their current market base, raise their average catering ticket price and enable contact from website through email. Client has little computer experience and email was the only method discussed she was comfortable managing.

Tactics: To employ a simple clean design with stunning graphics to attract the upper end of the market, particularily wedding and business gatherings.

Created rollover buttons with different colors and coordinated those same color "themes" for each section of the site that catered to the needs of the specific markets.

Included menu suggests for particular events which often are considered as catering opportunities such as church gathers, picnics, business meetings, weddings etc. to give the visitor an idea of what is possible encouraging direct contact for specific needs.

Search engine optimization was completed to acheive rankings of keyphrases related to website (low level optimization yielded first page rankings in major search engines).

Include graphics of past events and food displays.

Hung graphic banner in cafeteria promoting website.

Included website tagline on catering vehicles.