Hair and Now

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Background: This upscale day spa wanted to redesign their old tired "frontpage" site into something more becoming of their intended image. The old site featured a picture of their location in a strip mall. You get t he picture? Unfortunately, so did everyone else.

Strategy: To give the site the "feel" of elegance and sophication while keeping it simple and easy to navigate. The owner gave us full descetion over all aspects including colors, except for the logo.

Tactics: First we chose a black background so that graphics chosen would "pop" off the black canvas. Then we reorganized the site to more accurately categorize their services. In order to give the site the "air of sophisticaion" we placed navigation on the right side and color coordinated the links with the natural colors in the graphics chosen. Then to "welcome" the visitor we introduced an animated graphic that appears to resolve into the middle of the screen inviting the visitor to "let us pamper you".

The focal point of the front page is no doubt the stunning graphic collage we created. The color and images were carefully chosen to radiate the feel we were after as well as the individual graphics depicting the various services offered. Some color enhancement was done to give unusual effects to a couple of the pictures.

Copy for the site was provided by client and edited by our staff. It was informational only, however, we were able to introduce some email links to encourage appointment setting by email.

This site was created in a short period of time on a minimal budget. The site owner was absolutely estatic with the results and continues to get compliments to this day. Recently the site owner considered a makeover to the site but after discussions we decided to not spend money on a makeover which was not necessary but to put the money into enhancements to the site including a new shopping cart and ecommerce functions they could sell gift certificates and high end spa packages. Autoresponder messages that would automatically communicate with their clients on a regular basis with pre-written messages promoting products and keeping their clientle up to date with the latest styles and trends.