Trusted Health Products

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Background: This business start up hired us to develop their entire web strategy. From design to copywriting through a compehensive state-of-the-art affiliate program. This is the parent company of http://www.oramd.com. After launching their first site with much success, we were give freedom to develop what we thought would make the site success and meet the company's goals.

Strategy: Take a long term view of the structure and needs of this fast growing company and build an infrastructure that could grown with them. Since we were going to be responsible for the marketing and ultimately sales, the site had to be done right and copywriting would be paramount to its success.

This also required a professional search engine optimization and link popularity program to ensure high search engine rankings.

Content would be developed to "push" to affiliates and to other newsletters and ezines to publish with a link back to the site.

Tactics: As is our style, we developed a clean layout design using the corporate colors. A new logo was developed that portrayed the image, message and positioning we sought and was enthusiastically embraced by the company.

The backbone of this site is the sophisticated affiliate program and automated communications system.