Who Needs Leads The answer to this is easy. Everyone who is running a business needs leads in one form or another. Whether you are a contractor, realtor, professional, or retailer, you need a way to generate more business. “Leads” is simply another way to say “new customers”. So when we are discussing lead generation, read more
The key to this strategy is to attract visitors first to your target website through SEO or other traffic generation techniques, and then, pique their interest in the product or service that your business is offering! Visitors can often be motivated to contact you, providing their email and name by offering an incentive such as a white paper, ebook, download or trial offer.
Let’s outline a basic lead generation plan!