Real Estate Web Design – 5 Must Have Elements

When it comes to real estate web design there are so many options that the overall layout and development can seem to be a daunting task. There are certain elements that have become standards that people expect when visiting your real estate website. The following suggestions will help you create an interactive web design that is not only aesthetically pleasing but one that also helps you to sell more properties.

  1.        Interactive Map
    globeInteractive maps are a must have for any successful real estate website. They not only look great and really engage your visitors but it also allows them to pinpoint locations that are of interest and in the case of google maps they can switch to street view and really see the home, street that it is on, and its surroundings. This “virtual tour” will help potential buyers in deciding what home is best for them and will cut down on wasted home showings that yield no results.
  2.        Property Search
    The search function on the website should offer the basic search for keywords as well as advanced search options that allow narrowing based on city/state/country/zip code, property size, bedrooms, bathrooms, and more. Often, it is best to allow visitors to your website to specify ranges such as 3-4 bedrooms so that they can browse a large selection of properties that will meet their needs.
  3.        Photos and Videos
    Photos and videos are essential elements to have for each property that you have listed. This is possibly the only time that a prospective buyer will see the home and its interior so the more photos and videos that you have the better the buyer will understand the layout, size, and quality of the home. It is proved that homes listed with few images and videos take longer to sell than ones who provide detailed images of all aspects of the home.
  4.        Realtors contact information and contact form
    When visitors find the perfect home for them the last thing you want them doing is searching for contact information. The page that the property is on should have the realtor’s contact details listed and preferably an image of the realtor there with it. Also an information request form that people can fill out right there on the page will help with response rates and conversion on your real estate website.
  5.        Payment / Mortgage Calculators
    Once your visitor has selected a property their next question is going to be whether they can afford it or not. With a simple mortgage calculator that populates the cost of the home from the price in the listing and gives payment prices right up front potential buyers will be able to quickly discern if the property is within their price range. This will save you time as the realtor/website operator in fielding pricing and mortgage questions.

With the online real estate market getting more competitive every day you must be certain that your real estate website sells your properties and your services effectively. With the 5 essential items listed above implemented in an elegant and non-confusing way you can be sure that your visitors/prospective buyers are getting all the information they need to make the buying decision.